Total Revenue
$0
39 active orders
Gross Profit
$0
↑ 51.6% margin
Avg Order Value
$0
Express avg: $307
Total Orders
0
36 delivered · 1 cancelled
Active Customers
0
20 total · 2 inactive
Return Rate
0%
⚠ 15 returns · $1,448 refunded
Avg Rating
0★
30 reviews · 100% verified
Email ROAS
0x
Best channel · 261% ROI
Monthly Revenue & Orders
Revenue
Orders
Order Status
Payment Methods
Shipping Methods
Top Cities by Revenue
Revenue declining — dropped 51.6% from Jan ($1,885) to Apr ($913). Needs urgent attention.
May spike — single order worth $301.58, highest AOV of any month.
Houston leads — $1,452 revenue from 4 orders. Top city by far.
Top 10 Products by Revenue
Revenue vs Profit by Product
Units Sold by Product
Category Revenue Share
Product Performance Table
| Product | Units Sold | Revenue | Profit | Margin | Status |
|---|---|---|---|---|---|
| 4K Ultra HD Smart TV 55" | 3 | $1,994.97 | $854.97 | 42.9% | Top |
| Wireless Noise-Cancelling Headphones | 7 | $974.93 | $519.94 | 53.3% | Top |
| Air Fryer 5L Digital | 4 | $379.96 | $199.96 | 52.6% | Good |
| Mechanical Gaming Keyboard RGB | 4 | $359.96 | $207.96 | 57.8% | Good |
| Portable Bluetooth Speaker | 4 | $221.96 | $133.96 | 60.4% | Returned |
| Women's Running Shoes | 3 | $207.97 | $111.97 | 53.8% | Returned |
| Stainless Steel Water Bottle 1L | 6 | $148.69 | $97.69 | 65.7% | Good |
| Organic Green Tea 100 Bags | 1 | $18.99 | $12.99 | 68.4% | Low |
| Vitamin C Serum 30ml | 1 | $24.64 | $15.64 | 63.5% | Low |
| Men's Leather Wallet | 1 | $29.99 | $19.99 | 66.7% | Low |
Platinum Customers
2
Avg spend: $10,500
Gold Customers
5
Avg spend: $4,954
Silver Customers
5
Avg spend: $2,349
Bronze Customers
8
Avg spend: $400
Loyalty Tier Distribution
Revenue by Loyalty Tier
Top Customers by Spend
Customer Leaderboard
| Customer | Tier | Orders | Total Spent | Lifetime Value |
|---|---|---|---|---|
| Noah Davis | Platinum | 4 | $1,451.72 | $10,500+ |
| Elijah Harris | Platinum | 3 | $1,001.54 | $10,500+ |
| Emma Johnson | Gold | 3 | $497.13 | $4,520 |
| Isabella Thomas | Gold | 3 | $463.31 | $4,520+ |
| Benjamin Lewis | Gold | 1 | $387.98 | $4,520+ |
| William Martinez | Gold | 3 | $217.74 | $4,520+ |
| Liam Smith | Silver | 2 | $199.86 | $1,890 |
| Sophia Anderson | Silver | 2 | $161.81 | $1,890+ |
Email ROAS
4.27x
261% ROI · Best channel
Total Ad Spend
$46.6K
Budget: $67.8K
Total Conversions
4,075
Across 20 campaigns
Total Campaign Revenue
$101.5K
From 18 active/completed
Channel Performance: Revenue vs Spend
ROAS by Channel
Top Campaigns by ROAS
Conversions by Channel
Email dominates — 4.27x ROAS vs 1.94x Google Ads. Shift budget here immediately.
Loyalty Rewards campaign hit 6.86x ROAS — highest performing campaign overall.
Influencer underperforms — 1.22x ROAS on $19K budget. Needs review before renewal.
Total Returns
15
41.7% return rate
Total Refunded
$1,448
Avg: $96.55 per return
Replacement Rate
60%
9 of 15 requested replacement
Biggest Refund
$700
4K Smart TV · Dead pixel
Return Reasons
Refund Amount by Product
Sound quality issues are the #1 return reason — affects Bluetooth Speaker & Headphones.
Sizing problems in Clothing — Running Shoes & Dress have repeat sizing complaints.
4K TV returned for dead pixel — $700 refund. Quality control issue with supplier.
In Stock Items
17
85% of catalog
Low Stock
2
P006 · P011
Critical Stock
1
P020 · Only 13 units
Total Inventory Value
$127K
Across 4 warehouses
Stock Levels by Product (Available Units)
Inventory by Warehouse
Stock Alert Items
| Product ID | SKU | Warehouse | Available | Reorder Level | Status |
|---|---|---|---|---|---|
| P006 | SKU-CL-006 | Warehouse-B | 77 | 80 | Low Stock |
| P011 | SKU-EL-011 | Warehouse-A | 34 | 40 | Low Stock |
| P020 | SKU-BE-020 | Warehouse-B | 13 | 20 | Critical |